Exclusive: Make Events rebrands as a corporate events specialist

Agency Make Events has relaunched this week as a corporate events specialist, following a turnover increase of 49% for the financial year ending 31 March 2017.

Holly Moore
Holly Moore

The agency has recorded a turnover of £1.4 million for 2017, up from £937,000 in 2016. Its projected turnover for the next financial year is £2.6 million.  

Recent client wins include the rebrand launch of Manchester based Sorted (formerly Electio), Betfred’s 50th anniversary celebration this summer and continued work with Virgin East Coast Trains, Citation and PZ Cussons.

Last year saw a rapid growth of the business, with a move to new premises and events in Dubai, Abu Dhabi and Lisbon.

To facilitate continuing growth Make Events has also announced the appointment of three new team members.

Senior creative producer Helen Sanders joins Make Events from Manchester United’s sponsorship team, having delivered activation events for sponsors across the globe. With an agency background including WRG, she will be bringing creative design and technology to planning and designing corporate events.

Laura Jacobs has been appointed to head up the venue finding team. Moving back to Manchester after working on the London Olympics and more recently for Banks Sadler, she will be researching and proposing venues for clients ranging from executive meetings for two people through to global conferences for 1000+ guests.

Hannah Pownall joins as business development manager from Concierge London, where she gained extensive experience in key client management. She will be responsible for promoting Make Events’ portfolio of corporate services to clients throughout the UK.

Commenting on the brand refresh, Make Events' founder and managing director Holly Moore said: "We started the brand refresh knowing our current look and tone of voice was talking to too many markets. We were doing lots of big corporate stuff but it just wasn’t reflected in our marketing. We also had a purple logo and the term "Team Purple" had taken on a life of its own on social media. We looked at splitting the business into two but the more we researched we decided Make Events needed to be fully corporate to compete where we wanted to.

"We are set for record growth this year as more and more clients invest in events as the best way to educate, motivate and celebrate with their teams. I’m delighted to welcome Hannah, Laura and Helen to the team to further strengthen our offer and deliver some once-in-a-lifetime events."

See more Make Events:

Make Events to run BetFred charity ball 

Make Events expands team after business wins

Arsenal Meetings & Events expands team 

emc3 grows team with new hires

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