Case study: Thomson Cruises staff orientation

Wildgoose were contracted by Thomson Cruises to help staff get to grips with the company's newest cruise ship.

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Objectives

The TUI Discovery 2 is docked in Malaga, Spain. The purpose of the event was to help 872 Thomson Retail Store Managers get to grips with the new facilities and amenities onboard which in turn would help them and their wider teams better sell Thomson Cruise packages going forward.


Solution

The Wildgoose operations team worked closely with the cruise senior product manager to create a fully customised event that utilised the indoor maps and image recognition technology of its app to guide teams around the 11 decks, 915 cabins, 6 restaurants, 7 bars, 2 pools and 9 lifts. The intuitive app took on the role of ship tour guide and enabled participants to explore, get to know one another and ultimately absorb key information about the brand new ship. The flexibility of the indoor map function allowed Wildgoose’s operations team to get extra creative when designing the deck plans; image recognition activated challenges were strategically placed throughout the ship to ensure teams explored all areas. It also helped the participants clearly navigate their way through the TUI Discovery 2. As teams began their Wildgoose voyage, reaching preset challenge hotspots - a series of presentation screens were unlocked. The screens detailed key information about the specific area they were in and were complemented with immersive and engaging photo and video challenges, curated to test their TUI knowledge. The app also encouraged the teams to locate specific facilities onboard such as the photography studio and virtual reality experience. Once there, the participants got involved with a variety of integrated activities and submitted a whole host of entertaining photos for review, demonstrating high levels of engagement. Throughout the event, participants utilised interteam messaging and live scoreboard features to up the ante and resulted in one team creating their own bonus task involving a TUI penguin to fool the other teams.


Verdict

"Wildgoose produced a hugely engaging and immersive orientation event of our newest cruise ship for over 800 colleagues. It was a pleasure to work with Sheridan and Emily who overcame numerous challenges such as last minute content changes and the fact that the ship refit didn’t finish until 2 days before the event,, and still managed to keep the process stress-free for our business. The event itself was a huge success. It was fantastic to walk around the ship and see such high levels of engagement and enjoyment from every team. Nick was a brilliant presenter who really connected with and motivated our delegates, and the whole team was so proactive and helpful, making sure everything ran smoothly. The feedback we received from everyone who took part was phenomenal and the event went better than I could have ever imagined. Huge thanks to the Wildgoose team," commented Thomson’s senior cruise project manager.

 

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