Big win for Crown with Citroën and DS incentive

Citroën and DS have appointed Crown to produce the 2017 Dealer Principal incentive programme in Costa Rica, following a competitive four-way pitch.

Rafting on the Pacuare River in Costa Rica
Rafting on the Pacuare River in Costa Rica

Agency Crown has won a four-way pitch to organise the 2017 Citroën and DS Dealer Principal incentive programme.

The six night incentive trip will take place in Costa Rica in December, combining adventure and exploration with luxury and relaxation. Crown will be responsible for organising all elements of the event, including a full communications programme.

The win follows the success of Peugeot’s sales manager incentive to St Lucia in June.

"It was a challenging brief and a competitive tender process that demanded we were on top of our game," said Simon Hambley, director of live at Crown. "We are delighted to have been appointed to deliver this project for Citroën and DS in this exciting location."

Neville Staines, national events manager, Citroën & DS Automobiles said: "Incentives form an important, often undervalued part of motivating and rewarding top achievers across our network. Those ‘winners’ have deservedly high expectations that we are confident that the solution Crown have proposed will be a winner."

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