Along with PRL’s background in both the MICE and leisure markets, PRL will also provide sales and marketing support to Gulf Dunes in the UK.
"The rapidly developing world-class hospitality and conferencing facilities in the UAE and Oman have made both destinations among the most attractive and sought-after locations for MICE activities," said Peter Payet, CEO, Gulf Dunes.
"It is therefore important to keep the UK market abreast with all the latest options available for them to explore in these destinations. Together with Gulf Dunes’ award-winning products and services, I am confident that our partnership with PRL will facilitate an intelligent decision by UK-based companies to entrust their project with us and choose to hold it at any of our destinations," he added.
Rakesh Joomuck, Managing Director of Pearl Representation, strongly welcomes the partnership, saying: "We're excited to welcome Gulf Dunes to our global DMC portfolio. UAE & Oman has always been a key market for us and our clients. With Gulf Dunes' professional approach to the market, expertise, creativity and passionate team on board, we believe we have the perfect partner who are able to not only deliver exceptional events for our clients but also operate as an extension of our clients in the destinations. We are very much looking forward to a fruitful partnership."
For more in-depth features and breaking news, sign up to C&IT Magazine's daily Newstracker herecomments powered by Disqus